The Internet powerhouse is teaming with Vietnam's ChoDienTu to develop a co-branded online auction site :))
Nguyen Hoa Binh, chief executive officer of Peacesoft Solutions, and Dan Neary, eBay vice president for emerging markets, announce the partnership between the two companies on June 17 in Ho Chi Minh City.
Unless you speak Vietnamese, chances are you've never heard of ChoDienTu, the Hanoi online auctioneer. Even inside Vietnam, ChoDienTu (the name means "electronic market" in Vietnamese) is not a household name. The startup may run the largest online marketplace in Vietnam. But in a country of 85 million people, of whom 18 million are Internet users, it only has 120,000 registered users and just 60,000 daily visitors.
Dan Neary is determined to change that. The eBay EBAY vice-president for emerging markets is counting on ChoDienTu to pave the way for the U.S. Internet powerhouse to enter Vietnam. On June 17, the San Jose (Calif.)-based company unveiled a partnership with ChoDienTu.vn to develop a co-branded online auction site that the two companies expect to go live within three months.
As part of the deal, eBay will merge its year-old Vietnamese language site eBay.vn, a Singapore-based site that focuses on overseas transactions for buyers in Vietnam, with ChoDienTu, thereby giving users of the local site access to international buyers and sellers. Eventually, the two will share revenue. "They are clearly experts in this early-stage market with an exciting potential," Neary says. "A huge portion of e-commerce will be the ability to plug into the global system."
eBay takes trust and safety seriously, and will work to ensure that its international policies to prevent transactional fraud will be integrated into the local Vietnamese site.
Don't you think it is One of the biggest challenges for this country?
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