Few words about the article about Best Practices in Enterprise Content Management (PDF file name: best_practices_content_management.pdf).
The aim of this article is to make you familiar with CM and give you a bright view what can be done in connection with it. 12 chapters cover different topic and answer some questions that could emerge while thinking about implementing Content Management. Do you know what is the difference between sharing and using? You will surely find the answer while reading. You will probably realize that in times when business and IT don't work smoothly together, endorsing business with CM is important.
What is more, nowadays market undergoes quick changes and companies must change their online strategies due to this changes and changes in customers' preferences. By using CM (and therefore optimizing customers' experiences) it can be done on different areas, such as strenghtening customer loyalty or accelerating worldwide product launches and promotions.
In this article you can also find a comparison between CM and KM, information on successful dealing with email overload (today, storing email on the corporate
messaging system and backup tapes is not as sufficient as it was few years ago).
I think that much more can be said about this article but I leave it to you. I can only add that if you would like to know why it's good to outsource document capture, how to make CMS scale your own demands or get some information about SharePoint, this article is suitable for you too.
Thursday, June 19, 2008
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