According to the article Wikis and blogs are good opportunities for the informal interaction. It can be use also for creating documentation, clarifying information etc. But many of blogs and wikis are useless after short time. The article presents seven main steps which should be keep to successful deplyments. First of all is “make it open and easy to use”- the environment should be simple. It should fit to the work environment. Secondly “expose connection”- it allows users make the blog structure to their own idea. But to achieve it blog has to have rich profiles for every user, shared bookmarks and tags, engagement metrics. Third of all “link to e-mail”. Users should have possibility of using e-mail to exchange information. People like to connect via e-mail. Fourthly “identify the right context”- this point contains 4 main points: software development, e-learning, project management, posting general information, communities of practice and users group. Fifth point is “focus on people”. The blog should be prepared for different people . People from different departments use blog and it should connect them.
Sixth of all is providing initial structure. Blog should have clear structure and purpose and objectives and defines the main goals. Finally lead by example. The IT managers should be active users on the blog,
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