The forgotten search solution ver.2

The second article I found also in “BestPracticesSearch.pdf” – named “The forgotten search solution”. Although someone else already summarize it I will try do it from my point of view. The article pay attention and describe the value of external search. In cases where companies spend lot of money and their effort to make the internal search more effective they often forget about the customers needs. The company website is often the first and only point of connection with the outside world. Nowadays, customers are very demanding and do not accept poor search results. They want everything fast and efficient. According to the article, majority of people after spending 1-2 minutes of searching what they looking for and do not find it will certainly leave the site and never go back. That’s why it’s so important to have it work properly and efficiently. Of course, there are some other features that good search technologies should include and they are upgraded very quickly..