Apple is planning to sell and distribute their new product , iPhone, with their new partner AT&T. Now Samsung Electrionics wants to follow their competitor and sell their own product in the same way, using Sprint Nextel. Most benefits of these ideas will take the customer who will have a possibility to choose the most suitable carrier and phone. Prices probably will be very competitive.
Instinct, because that’s the name of Samsung’s new product, has its debut three weeks before iPhone. Apple has the right to worry about because Instinct offers a hefty range of multimedia services and high-bandwidth connectivity packaged in a phone that is a bit slimmer and a bit less expensive than the iPhone. Samsung believes also that Sprint Nextel will give their product real marketplace boost. Sprint put so much energy to develop great phone that they even designed their own interface to Instinct. As the result customers get navigation of this touched-screen slim phone becomes so simple and quick as never before. The cheapest version of iPhone will cost about 200$, but the price of Instinct probably will not be higher than 150$.
The timing can be also disadvantage for Samsung. Customers will be able to do a trick suggested by some consultant: buy an Instinct under Sprint's 30-day return policy and then pick up the iPhone when it launches in July. People would have almost a month to test phone without any additional costs. Let’s hope that in Poland we will also have such a possibility.
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