The article is about, web services (web self-service).
The main point is that te web services pioneers have something in common, they created something new. The created a demand and then, they created a supply.
Tricky ,is'nt it ? First you tell someone that he or she needs something then you sell it to him or her.
But this is what it is all about! Web market is still hot, so there is a lot of space to create ideas. Well dividing your categories in to smaller groups is the first way to find the market to act on.
More can be foud in best_practices_web_self_service.pdf (day4)
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