Briefly this text tells us that we should never forget in search solutions that outside of our company is equally valuable as inside. That means people are used to google or yahoo quality of service, so our enterprise search solution should be as good as that.
Information we store on our websites should be indexed properly so the visitor could find what he seeks before 60-120 seconds pass, as that is the average time person landing on our site search on it before getting frustrated and leave not to get back ever again.
Concluding products we offer must be designed in precise way in order to be good at their function either is it internal or website(exterior). Luckily the search engines improved considerable during the past few years so the searcher in case of public site search is able to filter what he seeks without losing much time. Likewise the site search solution should offer other important features like search engine optimization (SEO) to drive greater traffic to a website from major search engines.
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